Companies have their eyes set on delivering marketing-leading digital experiences, but one major obstacle remains in the way — authentication.
Passwords, 2FA, one-time codes, and device ID are the heart of the problem. Consumers desire quick and simple interactions online and in app. However, 58% of businesses say that existing fraud prevention programs are creating friction or blocking good users.
Today’s approach to mobile authentication needs a refresh — and one that puts the customer first. We’re excited to announce that progress is being made toward that very goal. Just last month, our team at BioCatch obtained our 39th US Patent connected to our work in using behavioral biometrics to define digital identity and enhance mobile authentication.
Take a behind the scenes look at how BioCatch technology authenticates users based on the pressure they apply to the screen of their mobile device.
Screen Pressure as a Factor in Mobile Authentication
Say you’re traveling for business and want to schedule a payment through your banking app from a new location. Or maybe you’ve just wrapped up a lunch out with friends and want to cover your part of the bill via your favorite P2P payment app.
As a user types in the transaction amount and taps through each step in their mobile app, behavioral biometrics work in the background to collect data on the level of force or pressure applied to the touch screen of a mobile device. Combining this information with thousands of other behavioral parameters, BioCatch technology is automatically able to differentiate between a legitimate user and a would-be fraudster.
Further, using highly-specific behavioral information tied to a legitimate user reduces frustrating false declines. In the first scenario with our business traveler, many times transactions from a new location are blocked or require step-up authentication. But when identifying users based on unique behavioral data, the need for such measures is reduced, as activity, like screen pressure, can be used to verify a user with confidence.
So why is this patent important for businesses like yours? Behavioral biometrics are rapidly gaining popularity as the go-to method for user authentication. Not all solutions are created equal, however. This patent adds to the capabilities we are able to offer our customers, and is one factor that sets BioCatch apart.
Recently, CB Insights named BioCatch to their AI-100 List for 2019, a list of “the most promising
private companies providing hardware and data infrastructure for AI applications, optimizing machine learning workflows, and applying AI across a variety of major industries.” One of our differentiators was our patent portfolio. BioCatch ranked 3rd among all of the companies on the list for the number of patent applications, a demonstration to our commitment to R&D and continued innovation.
The force or pressure applied by a user on a mobile device is one of approximately 2,000 behavioral parameters that are analyzed by BioCatch to establish a user profile and gain other valuable behavioral insights. By leveraging the power of machine learning and artificial intelligence, the technology detects sophisticated cybercrime in real-time while providing the frictionless authentication that’s a must-have for business growth in the modern world.
We’re excited to share this news alongside our presence at the 2019 RSA Conference in San Francisco on March 4-8. We’ll be showcasing the latest innovations in using behavioral biometrics, including how it applies to various use cases like identity proofing, authentication, account takeover, fraud prevention, and vishing. You can find us at Booth 5350 in the North Expo Hall of the Moscone Center.
Interested in learning more about what sets BioCatch’s behavioral biometrics technology apart? Learn more about our solution and patent portfolio here.