Creating Trust and Ease
with Emotional Insight in
the Digital World
Emotion is an untapped dimension of digital interaction, ripe with information and insight. A persistent problem with textual communications is we can miss the underlying emotion or tone, and this can cause miscommunication and unnecessary aggravation. This is especially true in a digital environment where transactions lack face-to-face interaction. When non-verbal communication— body language, tone of voice, even nuanced eye movements are not easily discernable.
Perhaps, you are on a digital journey and can’t figure out how to complete a transaction, are confused or worried with what you’re being asked to enter, frustrated with not finding what you need, or want help determining your next best step to do what you set out to do.