Digital Channels Leader

You recently launched a new portfolio of digital services to your retail banking customers and are about to embark on the biggest marketing campaign of the year. You have lofty acquisition goals and new revenue targets to achieve.  In an uncertain global economy, the pressure to perform is more real than ever. As part of the planning process, fraud management leaders have expressed concern about the controls that are in place to prevent application fraud. A competitor had the misfortune of finding out the hard way after launching an aggressive campaign with referral bonuses that resulted in massive bot activity and over 10% of new accounts being opened with stolen or synthetic identities. You place a high value on security, but the onboarding process must go off without a hitch. Even the slightest bit of friction can lead to an abandoned application. You sit down and listen to their concerns.